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    THe GREEn insider

    Lawn Care Price Secrets: What You’re NOT Getting For That Low Price

    Shaun Kanary
    Posted by: Shaun Kanary on November 21, 2012

    Lawn Care EstimateAs “Black Friday” approaches, I thought it would be prudent to discuss one of the most highly talked about selling points in our industry: the low-low application price.  However what most people don’t realize is that with that low application price, most lawn care companies are using an inferior product to control costs.

    Controlling Costs and Pricing with Inferior Products

    We have a tendency as consumers to purchase products based on price alone.  For instance, that generic tablet computer that the discount store is selling for a third of the price may be appealing, but does the quality of that product match the name brand, proven product? 

    Similar to other products, lawn care companies in Cleveland and Columbus control the price that they are offering you by controlling their costs.  Contrary to belief, there is only one sure way of doing that;  by buying less expensive product. 

    Formula For The Low-Low Price: Less Nitrogen + Less Weed Control = Cheap Price

    Less Nitrogen: In the typical lawn care season, Weed Pro Lawn Care provides their customers with 6 fertilizer and weed control applications applying at least 5 pounds of grass growing nitrogen to your lawn.  Compare that with our leading competitors at 3-4 pounds and you can see how they can offer a low-low price.

    Less Weed Control: This is another trick that lawn care companies use to offer lower prices.  Many of the “national” brands out there say that they provide weed control, however they never say that they apply it on every visit.  That’s because they don’t to control their material costs, allowing them to keep prices down.

    How You Can Get The Best Value for Your Money!

    So be careful when comparing lawn care pricing, and that you’re not comparing apples with oranges.  Remember to:

    • Check to see how much nitrogen is being applied for each application and compare them. 
    • Make sure that weed control is included in every application and spot treatments are included at no-cost.

    Keeping these facts in mind when comparing application prices will guarantee that you receive the best looking lawn at the best price! 

    Free Lawn Care Hiring Guide

    There are many other factors that you should consider when hiring a lawn care company.  That’s why we’ve created the Ultimate Guide to Hiring a Lawn Care Company, and it’s yours for free!  Simply click the button below to download your free copy today!

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    Shaun Kanary

    Shaun has been a part of the Green Industry for the past 15 years. As the Director of Marketing for Weed Pro, a Cleveland and Columbus Fertilizing Company, Shaun is a regular contributor to the Weed Pro Blog, and other industry magazines and blogs.

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